Science of Self-Confidence Confidence matters for our success, yet only 16% of us describe ourselves as "very confident," according to a YouGov survey. This statistic reveals something important. Confident people tend to be healthier and happier. The sort of thing I love is that confidence isn't housed in a single part of the brain. It operates as a self-reinforcing feedback loop powered by action, reward, and memory. Understanding what self confidence is and why confidence m
