How to Start Changing Attitudes Attitudes shape much of what we do, think, and feel — often quietly, without our noticing. Yet for all their influence on daily life, attitudes are not fixed. Research tells us that contact interventions help approximately 61% of participants develop more positive attitudes, compared to 50% without such interventions[1]. The degree of change observed typically measures at about one third of a standard deviation[1]; modest, perhaps, but measurab
