We all wish to influence others through our coaching and teaching. We might have the knowledge to pass over; however, we need to understand better how to make the knowledge stick.
The success checklist of learning (Heath and Heath) could be your ideal tool to communicate more effectively.
1. Pay attention - present something unexpected at the outset
2. Understand and remember - concrete examples of what you are speaking about
3. Agree/believe - present a credible point of view
4. Care - emotional - draw upon emotion to emphasise your story line
5. Be able to act on it - story - the material you deliver needs to be within a story in which people can act up on the information.
Made to Stick: Why some ideas take hold and others come unstuck (Heath & Heath, 2008)
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