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Do You Understand? And Do You Care? This Is How We Remember

Updated: Jan 31

We all wish to influence others through our coaching and teaching. We might have the knowledge to pass over; however, we need to understand better how to make the knowledge stick.


The success checklist of learning (Heath and Heath) could be your ideal tool to communicate more effectively.


1. Pay attention - present something unexpected at the outset

2. Understand and remember - concrete examples of what you are speaking about

3. Agree/believe - present a credible point of view

4. Care - emotional - draw upon emotion to emphasise your story line

5. Be able to act on it - story - the material you deliver needs to be within a story in which people can act up on the information.


Made to Stick: Why some ideas take hold and others come unstuck (Heath & Heath, 2008)



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